Horse Feed Logistics: How Does it Get to My Dealer?
“Where can I buy Triple Crown?” and “Why doesn’t my feed dealer stock Triple Crown?” are some of the most common questions received in our call center. The answers all revolve around the procurement, transportation, and distribution of products. So how does this affect the availability of the horse feed that you buy?
Raw ingredients must be coordinated to arrive at the mill from their respective facilities in a timely manner in order to make feed. Once these ingredients are mixed and bagged as a feed see Manufacturing 101, the product is ready for distribution. Each feed company has a group of dealers (stores) from which they market their products. These dealers must meet certain requirements outlined by the feed supplier, including good standing credit, proper inventory management to meet freshness standards, customer demand, etc. Because of this, feed companies can’t sell to every feed dealer and feed dealers can’t stock every feed available.
Dealers must also order a minimum number of bags to enable the feed company to deliver the product at a reasonable cost. For instance, if the feed company has to drive 100 miles from the mill to make a delivery, the cost is basically the same to deliver five bags or 200 bags. The mill determines the minimum order required to make a delivery while still keeping freight costs per bag reasonable. The cost to deliver a bag of feed to a dealer as part of a bulk shipment may be only $1.50/bag versus $25 to ship one bag via UPS or FedEx. Shipping individual bags is not a feasible option since the shipping cost would be as much, if not more, than the cost of the feed itself.
The more products a store/dealer stocks, the easier it is to make the minimum requirement. For instance, they may buy two tons of various chicken feeds, a ton of goat feed and two tons of horse feed to meet the shipping minimum. If a dealer gets a feed from a supplier that makes Triple Crown, the dealer still needs to meet a minimum shipment requirement from the mill, but Triple Crown can be just a small part of that total delivery.
Our customer service team reminds everyone that while dealers on our “locator” may not have the Triple Crown product you want in stock, they should be able to receive it with their next feed order. This provides the freshest feed with the least amount of freight cost. Triple Crown is a stocked product in many parts of the country, but there are still areas where we need to grow.
Consistent demand is the only way to be sure the dealer in your backyard has Triple Crown on the shelf. Talk to your dealer. And if there is anything we can do, please let us know.
For more information or to find a dealer near you, please contact 800.451.9916 or firstname.lastname@example.org