Insider Program

What is a Triple Crown insider?

Triple Crown is dedicated to providing horses with the best nutrition possible so they can thrive. Additionally, we seek to build a community and offer encouragement to horse owners and riders, as well as share experiences and successes.

A Triple Crown Insider reflects our core values and beliefs. They advocate for the equestrian community and our brand through social media and by word-of-mouth. A Triple Crown Insider needs to be professional, respectful and sociable. They are truly passionate about our brand and able to authentically connect with people.

We have limited spots in our Insider Program, and are currently full. While we are not accepting any new Insiders at this time, you are welcome to fill out an application and we’ll hold it for future needs.


  • 18+
  • Active rider and horse owner
  • Use Triple Crown products exclusively, or with at least 50% of horses, for 1 year
  • Compete in 10 to 15 shows and/or events per year
  • Appear at public events: clinician, host shows, conduct riding camps, etc.
  • Influential member in Pony Club or other breed or riding organizations
  • Instructor at a lesson program
  • Must be active on 2+ social media channels
  • Must have a significant following and have pages as public


  • Post photos or videos on social media 1x per week
  • Booth and/or event representation
  • Host online giveaways
  • Lead generation

Meet our current insiders

Leanne Jetton

Cowhorse, Breakaway, Team Roping

Sara Mierek

Hunter/Jumper, Eventing

Sarah Smith

Barrel Racing

Terra Mitzel

Terra Kind

Barrel Racing